the Lab

“I Friended You” Gocco Poster

I was thinking about Facebook and how it’s become such a big deal and wondered about how people are really using it. For one, I find myself “friending” people not because I truly want to be their friend (at least … Continue reading

I friended you because I think you might be interesting. Gocco print.

Spoonigami

Foil Lid Spoon for Yogurt

Spoonigami is a conceptual design for a folding diagram to help consumers use the foil seal on yogurt and pudding containers as a makeshift spoon in a pinch. The focus is convenience, while keeping packaging waste to a minimum.

Diagram to fold up yogurt lid for a spoon/scoop.

Adding a simple folding diagram to yogurt peel-back foil makes it more useful.

Radial Fin Cup

Reinventing the Coffee Cup

The Radial Fin Cup is an attempt to improve the typical coated, rolled and glued coffee cup with a plastic lid and insulation sleeve, and satisfy coffee shop owners, consumers and the the environment alike. Customers want ease-of-use, convenience and … Continue reading

Single molded sustainable-pulp fiber cup eliminate the need for gluing and separate insulation sleeve.

NeuNutri

Reinventing the Nutrition Facts

NeuNutri™ is our concept for updating the not-so-useful nutrition facts panel on food products so they’re more useful, easy to read and encourage at-the-shelf nutrient comparison. Very simple updates have been made to the design. (Note: This initiative doesn’t address … Continue reading

NeuNutriFactsPresentation2_Page_2

Here's how we'd reinvent nutrition facts for food products.