Brand Naming – A name means more than ever before with the reach of social media and mobile texting.
Logo Design & Branding – The mark that represents all you do should stand the test of time. Successful product brand marks favor clarity over cleverness.
Packaging Design – Our deep, rich experience in the wonderful world of packaging gives our clients a terrific advantage. We’ll guide you in selecting the options that will most benefit your growing product brand (and bottom line).
Sourcing Packaging Vendors (Domestic and Overseas) – Working with packaging vendors of all types is something we’re cool with. We can even help you source unique packaging or point-of-sale displays from professional and cost-effective overseas vendors.
Web Design – We design websites to help our clients maintain a consistent brand voice across all touchpoints. Our rock-star web developers can be relied on for superior coding.
Social Media Programs – We’re always on the edge of social media developments and actively seek ways to bring this knowledge to our clients. Social media is the new frontier and we want to be the first ones there.
We believe that a client shouldn’t accept a design solution on faith alone. Every design we present is based on strategy. The facts on the ground direct the design process and we go out of our way to demonstrate that in our work. Otherwise, good looks are only skin deep. We aim for creating designs that impacts the bottom line, or it’s just not good enough.
CASE STUDY: OLLI SALUMERIA
Case in point? Olli Salumeria, a Virginia-based salumi maker of slow-cured meat products, came to us after a failed false start with another agency. We began with design immersion, looking at the current deli cases at major retailers, the products that competitors were putting out and what their unique point-of-difference was. Based on that we devised a brand identity system and packaging range that highlighted their distinctive attributes: impeccably high quality ingredients, state-of-the-art production facility both grounded in a deep respect for traditional Italian salumi craftsmanship.
In less than 6 months, the company broke even.
In just over a year post-launch, their products were sold in over 1000 retail locations nationwide, ousting competitors from their shelf space at stores like Whole Foods and Wegmans. They were also recently selected for the rare distinction of Best New Vendor of the Year at Whole Foods, from among every other food category at this respected retailer.
They are set to grow exponentially over the next year and beyond, greatly outstripping their original growth projections.
Our takeaway from Olli’s success is that good design that is founded in strategic thinking will yield measurable financial results.