Jam packaging design for a small-batch jam maker, Drake & Lou. We handled the brand identity and packaging for the jars. The labels were printed letterpress (by Vote for Letterpress).
We left a space for the client to hand-write the flavor name, batch number and weight. This allowed them to do a small print run and produce very limited batches of jam, yet still have beautifully textured letterpress labels.
Brand identity and packaging design for small batch jam maker, Drake & Lou.View of side labels, which include an area to hand-write flavor and other details.Close up of side label shows letterpress texture.Another view of the top label.Another view of the side label.Side label has 3 write-in zones: flavor descriptor, net weight and batch number.