Napizza is a brand new pizza restaurant specializing in pizza al taglio. They are located in San Diego. Miller Creative was tasked with naming, tagline, creating a restaurant brand identity, environmental branding, menu design for wall and tables, pizza boxes and website.
The website was built on a WordPress-based CMS (content management system), allowing the client to add images and content as needed. The customized back-end also enables Napizza to update their menu on the fly.
“I was looking for an agency to help me build my own pizza restaurant in San Diego and my brother kindly referred me to Miller. I was very happy with their professionalism and dedication to their clients. They responded to my emails in a timely manner and with valuable feedback on ways to improve my business. I am very pleased with their creativity and enthusiasm they always had when trying to build my brand, especially because I am a very indecisive person and they were always patient and understanding. I wouldn’t hesitate to recommend this company to anyone that is interested in creating and further developing their brand image for any type of business.”
Napizza LogoNapizza Interior WallNapizza Wall MenuA close-up view of the chalkboard-style wall menu at the counter.A close-up view of the chalkboard-style wall menu at the counter - the other half.Pizza boxes rest above the counter as a branded feature in the space.Napizza Table Menu, shown front and back printed on natural kraft paper.Close-up view of the table menu. Printed with brown ink on natural kraft paper.Close-up view of the table menu. Printed with brown ink on natural kraft paper.Close-up view of the table menu. Printed with brown ink on natural kraft paper.Another close-up view of the table menu.A shot of the team wearing branded t-shirts.Napizza WebsiteAnother view of the interior.Illustration created to convey sustainability initiatives deeply woven into the brand's ethos.