NemiChia makes a convenient, delicious chia pudding. It’s rich in nutrition and actually tastes good. Miller™ set out to create a brand identity and package design that lives up to the promise of great-tasting chia pudding.
A relaxed, hand-lettered logo with charming watercolor style illustrations and handwritten copy throughout, all combine to lend a natural, approachable and fun brand voice.
Friendly and witty copy features throughout, such as “tiny, yet mighty”, “yum starts here.”, “spoonable chia” and “caution: may contain superpowers”.
The product launched at ExpoWest 2014 and was very enthusiastically received. The product is now rolling out in the NYC area, with distribution expanding steadily.