Nola Granola Snack Co. is based in Tennessee. They came to Miller to have their brand identity revamped. The products are made with very special ingredients, like bourbon-soaked pecans and house-made salted caramel. This premium, artisanal granola is made in small batches.
The rebrand required a new logo, while yet retaining the brand’s previous yellow color for a bright, yet industrial-influenced identity. The look of the packaging makes liberal use of wood grain color and pattern to differentiate flavors for a down-home, natural atmosphere.
Miller was responsible for rebranding, packaging design, strategy and copywriting.