Sweetaly

Desserts For All

Sweetaly Italian Desserts - Branding and Packaging Design

Sweetaly Dolceria is a dessert brand focused totally on Italian sweets like panna cotta, tiramisu and other irresistibly creamy desserts. This Oceanside, Californian company was founded by four (four!) childhood friends, who grew up together in Italy, and later in life reunited to start the company of their dreams. The products are sold in charming glass jars, wrapped in high-contrast paper sleeves.

Miller worked with the client to develop their brand name, visual brand identity, packaging design and brand logic across marketing materials including print and web.

The brand’s visual architecture incorporates a distinctive black-and-white diamond pattern, that is carried across their various brand touchpoints, including the shipping boxes. On shelf, the packages seamlessly extend the diamond pattern with different colors differentiating between dessert flavors.

Sweetaly Dolceria dessert brand products are sold at over 150 retail locations, nationwide.

sweetaly.us

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Services: brand strategy, naming, branding, packaging design, structural packaging advice, copywriting, marketing material, web design
Miller