Cybele’s Free-to-Eat
Celebrity Branding
Celebrity author and personality, Cybele Pascal, is a leading expert on allergen-friendly living. She is a frequent guest on The Today Show®, GMA®, MARTHA® and The Food Network®. She has authored the best-selling “Whole Foods Allergy Cookbook”, “The Allergen-Free Baker’s Handbook” (Martha Stewart’s #1 book pick for her show in 2010), and the forthcoming “Allergy-Free and Easy Cooking”.
We created a brand identity for Cybele Pascal and Cybele’s™ (her product brand). The first line of products we designed packaging for is allergen-friendly cookies. We also developed all marketing material, stationery and websites.
We were responsible for: strategic planning, brand identity, packaging, blog redesign, brand website splash page, stationery, trade show materials and marketing collateral.
Cybele’s™ products were recently launched at the Summer Fancy Food Show.
www.cybelesfreetoeat.com – Blog
www.cybelepascal.com – Product Website
Keywords: allergen, brand identity, celebrity branding, cookies, featured, hand lettering, packaging
Services: brand identity, logo, packaging, marketing collateral, stationery, trade show material, websites
← Prev Next →
Cybeles Free-to-Eat Logo with customized hand-lettered script
Cybele's Free to Eat Allergen Friendly Cookies Packaging - Chocolate Chip
Cybele's Free to Eat Allergen Friendly Cookies Packaging - Oatmeal Raisin
Cybele's Free to Eat Allergen Friendly Cookies Packaging - Chocolate Chunk
A special "Allergen Friendly" lockup shows the top 8 allergens that are not present in the products.
Cybele's Free-to-Eat Wearing Branded Shirts at Trade Show
Personal statement on packaging from celebrity personality, Cybele Pascal.
Sales Sheet for Cybele's new Cookies Line.
Cybele's brand website splash page.
Cybele Pascal blog redesign, structural remake and rebranded graphics throughout.
Cybele Pascal blog redesign, showing footer area and allergen-free lockup.