Celebrity author and personality, Cybele Pascal, is a leading expert on allergen-friendly living. She is a frequent guest on The Today Show®, GMA®, MARTHA® and The Food Network®. She has authored the best-selling “Whole Foods Allergy Cookbook”, “The Allergen-Free Baker’s Handbook” (Martha Stewart’s #1 book pick for her show in 2010), and the forthcoming “Allergy-Free and Easy Cooking”.
We created a brand identity for Cybele Pascal and Cybele’s™ (her product brand). The first line of products we designed packaging for is allergen-friendly cookies. We also developed all marketing material, stationery and websites.
We were responsible for: strategic planning, brand identity, packaging, blog redesign, brand website splash page, stationery, trade show materials and marketing collateral.
Cybele’s™ products were recently launched at the Summer Fancy Food Show.
Cybeles Free-to-Eat Logo with customized hand-lettered scriptCybele's Free to Eat Allergen Friendly Cookies Packaging - Chocolate ChipCybele's Free to Eat Allergen Friendly Cookies Packaging - Oatmeal RaisinCybele's Free to Eat Allergen Friendly Cookies Packaging - Chocolate ChunkA special "Allergen Friendly" lockup shows the top 8 allergens that are not present in the products.Cybele's Free-to-Eat Wearing Branded Shirts at Trade ShowPersonal statement on packaging from celebrity personality, Cybele Pascal.Sales Sheet for Cybele's new Cookies Line.Cybele's brand website splash page.Cybele Pascal blog redesign, structural remake and rebranded graphics throughout.Cybele Pascal blog redesign, showing footer area and allergen-free lockup.