Client

Café Time

Services

brand identity refreshphotographypackaging designstructural packaging designcopywritingvanity barcodeprint color optimization for cost efficiency

Here is a box of cookies full of little surprises and delightful details.

We designed the cookie branding and packaging for Café Time™. These cookies are made by Petaluma, California-based company, Torn Ranch®. The cookies are made from mostly organic and local ingredients in California. The cookies are best enjoyed with a cup of coffee, hence the name.

Using the client’s existing brand mascot, we created a more contemporary and clean logo and feel for the packaging. We also provided custom in-studio product photography for the packaging.

In the details:

The packaging employs a fun closure method where the cookie is “dunked” in the coffee cup to close it.

The tuck-flaps under the box lid contain fun facts about the quality ingredients used in the cookies, which makes the eating experience all the more enjoyable.

The side panel features a Vanity Barcode of a coffee mug, incorporating the “steam” device from the brand’s logo.

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