Norman’s Dairy

yogurt branding

Branding - Packaging Design, Greek Yogurt

Norman’s Dairy makes a variety of yogurt products in their manufacturing facility in northern NJ. Their brand identity needed a refresh, as well as their existing product lines. Additionally, they were set to launch new lines of dairy yogurt packaging design. Each product line needed its own distinct look, yet had to fit in as part of the overall Norman’s brand family.

Miller™ was tasked with: primary logo refresh, slogan/tagline, brand naming for sub-brands, packaging design, copywriting and overall strategic planning relating to product development, packaging design and marketing strategy.

Results: in 3 years, market share increased almost tenfold from launch of rebrand.

Branding - Packaging Design, Greek Light 100 Calorie YogurtBranding - Vanity Barcodes Norman's Dairy BrandRebrand - Logo Refresh, Normans DairyBranding - Packaging Design, Taste YogurtBranding and Packaging Design, 80 Lite Low Calorie YogurtRefrigerated Truck Wrap for Norman's DairyPackaging Design, Low Fat Norman's Poppers Yogurt
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Services: naming, branding, packaging, strategy, logo design, planograms, competitive analysis
Miller