Norman’s Greek Pro+


brand namingbrand identitypackaging designcopywritingflavor namingad campaign

Norman’s is a dairy company that makes premium kosher dairy products, sold nationwide. Miller was tasked with creating a new sub-brand and┬ávibrant packaging design for this unique yogurt product. We came up with a unique brand name (Pro+), which alludes to the extra probiotic activity in the yogurt cultures. The product is made with BC30, a proprietary probiotic formula that is “microencapsulated”, which keeps the organisms alive and active until they are consumed.

Miller provided brand naming, brand identity, packaging design, copywriting and advertising.

Norman's Greek Pro+ Yogurt Vibrant Packaging DesignNorman's Greek Pro+ Yogurt Vibrant Packaging Design