Norman’s is a dairy company that makes premium kosher dairy products, sold nationwide. Miller was tasked with creating a new sub-brand and vibrant packaging design for this unique yogurt product. We came up with a unique brand name (Pro+), which alludes to the extra probiotic activity in the yogurt cultures. The product is made with BC30, a proprietary probiotic formula that is “microencapsulated”, which keeps the organisms alive and active until they are consumed.
Miller provided brand naming, brand identity, packaging design, copywriting and advertising.