The Painted Pretzel came to us to help them develop letterpress label designs. We created an illustration of a pretzel that contains a hidden “double P” (for “Painted Pretzel”). We researched and sourced plastic acetate canisters and interchangeable paperboard lids/bases of the same diameter, reducing production minimums and keeping the cost-per-unit viable.

Labels were printed letterpress by Studio on Fire.

The client went on to have their products sold in Nieman Marcus, Costco and more, with a recent boost from investor, Mark Cuban on the popular TV series, Shark Tank.