Overview: Plantoria, an emerging brand in plant-based body care products, entrusts Miller Creative with crafting its identity and packaging design. Discover how our strategic approach and eco-friendly solutions have propelled this brand forward.
Challenges: Plantoria sought a standout presence in the competitive body care market while appealing to eco-conscious consumers. Miller Creative faced the task of developing a brand identity and packaging design that not only captured nature’s essence but also aligned with Plantoria’s commitment to quality and sustainability.
Approach: Our team coined the name “Plantoria” to evoke a sanctuary of natural vitality. We positioned the brand as a pioneer in harnessing plant power for holistic wellness.
Execution: With a focus on sustainability, we crafted minimalist, visually iconic packaging that resonates with Plantoria’s values. Through meticulous attention to detail, we brought Plantoria’s vision to life across various touchpoints, ensuring consistency and standing out among the competitive landscape.
Results: From its successful debut on e-commerce platforms like Amazon and Walmart to its shelf presence in retail stores, Plantoria continues to thrive as a vibrant plant-base beauty brand.