We created a unique structure and package design for gourmet ginger snap cookies, Bunches & Bunches Snaps. We placed careful consideration on color, print finish and packaging construction, while respecting the client’s wishes for a package that had its own unique identity, but still felt on-brand.
We handled: packaging design, brand identity (previously established for the original Dog Treats product), structural design, copywriting, vendor sourcing for packaging, and material selection.
High-relief detail seen on the logo.Close-up of embossing.Soft-touch varnish with high-relief embossingDetail showing letterpress seal labelLetterpress seal on box end.Letterpress labels. Close-up of letterpress printing showing the impression on the label paper.Long box has slide tray action revealing another layer of visuals.Another view of the inside slide-out tray.A view of the back of the box showing copy.Custom Vanity Barcode (www.vanitybarcodes.com) shaped like a cookie jar.Custom Tag code that can be scanned with a smartphone.