B’Cuz granola bites are made with non-GMO and wholesome ingredients. We worked with them on everything from brand positioning and strategy through copywriting, packaging design, point-of-sale design and marketing.
B’Cuz branding and packaging takes a playful riff on ‘texting culture’, with packaging that ‘speaks’ to you. The conversational tone send the message to consumers that the brand understands the challenges of getting through a busy day while trying to eat healthy. Consumers find the helpful, relatable tone of the brand lighthearted and friendly. The branding and packaging feature bright colors that are supported by ingredient photos to bring the flavors to life!