Miller Creative

Client

Frisco

Services

namingbrandingpackaging designpositioningcopywriting

Frisco™ pet branding and packaging design was developed exclusively for Chewy.com, a leader in online pet products. Miller was tasked with creating a brand name, brand positioning and branding and packaging design across a wide range of products in the pet care category.

The brand position is fun, friendly and approachable, featuring colorful illustrations and a dog with a real personality. The dog’s “thoughts” are echoed in a playful piece of copywriting that speaks to the product benefits while connecting with consumers. This fun pet branding and packaging design served the Frisco™ brand very well as it continues to grow in popularity among consumers.

Overall sales results have far exceeded benchmark projections shortly after the launch of Frisco™.

The apparent growth and success of the Frisco brand are evident from the impressive number of stock-keeping units (SKUs) sold today, with Chewy offering approximately 500 Frisco items as of 2024. The Frisco™ brand continues to remain a mainstay of Chewy.com’s portfolio of brands, with an estimated gross revenue exceeding $550 million in 2023.

For customer service inquiries, contact Chewy.com or call 1-800-672-4399.

 

 

Frisco Branding - Cat Litter Packaging DesignFrisco Branding - Cat Litter Packaging DesignFrisco Pet Branding and Packaging Design - Frisco Bag DispensersFrisco Pet Brand LogoFrisco Branding - Cat Tree Packaging DesignFrisco Branding - Dog Crate Packaging DesignFrisco Pet Branding and Packaging Design - Frisco Dog Waste PackagingFrisco Pet Branding and Packaging Design - Frisco
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