Jack & Pup is a brand dedicated to pet lovers, by meat experts. Their dog treats are made from responsibly sourced origins and are of premium quality. We created a dog treats brand identity and packaging design so it would appeal to pet parents who care what their pets consume.
Miller was tasked with brand positioning, strategy and naming. We created the brand identity, slogan, messaging and packaging design along with a custom dog mascot illustration. The colorful, lively packaging conveys a wholesome and honest vibe that gives the brand a trustworthy positive tone.
The Jack & Pup dog treats brand identity and packaging work across a variety of products including bully sticks, chew bones and related dog treat products.
Jack & Pup premium dog treats products are sold nationally in specialty pet chain stores and online.