Overview: Dive into the story of Big Country, a brand born out of a passion for rustic charm and wide-open spaces. Learn how Miller Creative crafted captivating branding and packaging, and infused compelling copywriting to bring Big Country’s essence to life.

Challenges: Big Country Hard Seltzer aimed to embody the rugged spirit of bringing products from their makers from around the world, thus appealing to modern consumers seeking authenticity and adventure. Miller Creative embarked on a journey to develop a brand identity strategy that captured the essence of vast landscapes and untamed wilderness, translating it into visually striking packaging and compelling copy.

Approach: Collaborating with renowned logo designer Jay Fletcher, under our art direction and brand position strategy, we crafted an identity that echoed the rugged yet refined aesthetic of Big Country. The striking bird in the visual identity identity evokes the grandeur of the great outdoors, with contrasting tones, bold typography, and geometric design elements. Our copywriting strategy conveyed the brand’s narrative, inviting consumers to embark on a journey of discovery and exploration.

Execution: With meticulous attention to detail, we curated every aspect of Big Country’s packaging design to reflect its rustic charm and premium quality. Each element was carefully chosen to evoke a sense of adventure and authenticity.

Conclusion: Miller Creative’s partnership with Big Country exemplifies our commitment to creating brands that resonate deeply with consumers with an authentic storyline. Through strategic brand identity, art direction, packaging design, and compelling copywriting, we brought Big Country’s vision to life, immersing consumers in a world of rugged charm and timeless adventure.