David’s Cookies is known for its delicious cookies and cakes. They are sold online, on their website davidscookies.com and on Amazon.com. David’s Cookies products, including their famous Pecan Meltaway cookies, are sold in Costco and other retail stores nationwide.
David’s Cookies was establish in the 1980’s and was in need of a rebrand to appeal to younger consumers.
We did a deep-dive into the online competitive space. This gave the company a better understand what steps they could take to compete effectively among other baked goods gifting companies. We rebuilt the website for improved conversion rates, reduced bounce rates and much stronger sales.
The David’s logo was refined and cleaned up so it would look great everywhere. We crafted a heritage statement (since 1979) to increase consumer trust. We clarified the brand promise of cookies so fresh, it’s like they’re almost just out of the oven. We created a brand pattern that puts a new spin on a 1980’s-inspired look. It’s a fun and playful vibe that celebrates David’s history as a popular cookie shop chain in the ’80s.
David’s Cookies continues to remain a strong player in the online food gifting space, with a differentiated brand position among other baked-goods brands.