Overview: Lilac & Creme, a purveyor of premium cheesecake and cheese desserts, partnered with Miller Creative for branding and advertising. Discover how our work in creating a brand name, visual identity, advertising, and luxurious packaging design elevated Lilac & Creme’s presence in the gourmet dessert market.
Challenges: Lilac & Creme aimed to establish itself as a premier destination for indulgent cheesecakes and cheese desserts. Tasked with creating a distinctive brand identity and packaging that exuded luxury while ensuring the safe delivery of delicate cheesecakes, Miller Creative worked to balance aesthetic appeal with functional design. Branding and advertising were also essential to gain recognition in the market.
Approach: We conceptualized the name “Lilac & Creme” to evoke a sense of luxurious cheesecakes that would be memorable through color and visuals. Our visual identity centered around a blend of soft pastel hues and sophisticated typography, reflecting the brand’s premium offerings. Strategic advertising campaigns were meticulously crafted to reach the target audience and elevate brand awareness.
Execution: Our team employed innovative structural design techniques to create visually stunning gift boxes that not only showcased the brand’s products but also provided robust protection during shipping. Combining form and function, our packaging design struck the perfect balance between aesthetics and functionality, elevating the unboxing experience for customers. We also handled social media content and boosted brand awareness expontentially.
Results: With our meticulously crafted brand identity and packaging, Lilac & Creme experienced exponential growth, with sales soaring by over 300% within the first year alone. Our strategic ad campaigns further solidified the brand’s position as a leader in the gourmet cheesecake dessert market, garnering widespread acclaim and consumer loyalty.
Conclusion: Miller Creative’s partnership with Lilac & Creme exemplifies our commitment to delivering transformative brand solutions that drive tangible results. From concept to execution, our collaboration has not only elevated Lilac & Creme’s brand presence but also set new standards for excellence in the gourmet dessert industry, both in brand identity and advertising strategies.
