Power to the People


material sourcingproduction coordinationlabel design

Power to the People is a small-batch Californian wine made by Shirah Wine Co. Being their first commercial release of 3,000 bottles, they wanted to make this bottling something a little different and special. We sourced an unusual paper that has a velvet-like finish. Adhesive was applied to the back and they were then hot stamped with a glossy, transparent foil and trimmed to size. The velvet paper takes a very nice relief. The blind gloss stamp effect makes for a subtle look that offsets the very bold, propaganda-like style of the artwork.

The wine quickly sold out and appears on premium restaurant wine lists. It also won first place in a recent kosher wine tasting event against over 200 contenders from wineries around the world.

Power to the People - Wine
Power to the People - Wine LabelPower to the People - Wine Label