Introduction: Seven Sons Brewery is a craft brewery in the heart of Howell, NJ. Discover how Miller Creative captured the passion, tradition, and innovation of Seven Sons within a brand identity that captures the essence of this local gem of a brewery.

Challenges: Seven Sons Brewery wanted to gain awareness as a player in the competitive craft beer landscape. Miller Creative embarked on the challenge of crafting a brand identity that not only reflected the brewery’s commitment to quality and family values but also resonated with the local community.

Approach: Drawing inspiration from the founder’s family (which at the time included seven kids, all boys), we built an identity that playfully riffs on the rough-and-tumble family vibes of Seven Sons Brewery. Our approach centered around celebrating the brewery’s family roots and the founder’s dedication to artisanal brewing techniques.

Execution: Through a blend of modern typography, vintage photography, and playful bold design elements, we brought the brand to life – from interior design through packaged goods.

Results: Seven Sons Brewery has earned a dedicated following and established itself as a beloved fixture in Howell, NJ, and beyond. The brewery is a great place to hang out and enjoy excellent craft beers and unique hard seltzers, too.

Conclusion: Miller Creative’s partnership with Seven Sons Brewery exemplifies our dedication to crafting brands that resonate with both authenticity and innovation. Through strategic brand identity development, we have helped Seven Sons Brewery carve out its niche in the craft beer market, embodying the spirit of craftsmanship, tradition, and community.