Trail Mix Brand and Packaging for Trail to Emily’s


brand positiontaglinebrandinglogopackagingbrand expression

Trail to Emily’s makes raw trail mix in small batches. This high-energy natural food product has a playful name (named after the founder, Emily) and a stylish look to match. This raw trail mix brand and packaging feature iridescent-like gradients and color tones for a new, fresh take on snacking. Miller Creative established a brand position, tagline, logo, brand identity and packaging design for this natural, raw trail mix.

The tagline Feed Your Wanderlust™ is inspired by the name, Trail to Emily’s. The packaging also feature a large x-shaped window, hinting to the idea of a map of a trail leading to a treasure, in this case, delicious trail mix.

Available online at Trail to Emily’s

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